Consultation and co-design
Understanding what people really think is essential to our work. We believe meaningful insight comes from genuine connection, giving us confidence that our actions respond to real need.
Surveys and questionnaires can be a quick way to gather information, offering data that appears clear and decisive.
But how representative are they? Do they mostly reflect the views of those with the time or confidence to respond? And when we design the questions, are we shaping the answers? What else might be possible?
Creative consultation and co‑design approaches can open up far richer conversations.
At Northern Heartlands, the imaginative and interactive methods we use often don’t look or feel like ‘consultation’ at all - as the case study below illustrates.
When consultation takes place in the physical spaces where people already connect and belong, the impact can be transformative.
People feel more confident expressing their views, are encouraged to think creatively, and often share responses that are insightful, original, and genuinely useful.
The Machine/Time Train experience
CASE STUDY
What:
Artist and technician Joe Bunce created a temporary interactive installation as part of a wider outdoor event celebrating the history of the Stockton & Darlington Railway.
The installation comprised a small booth which could be accessed by 2-3 people at any one time (similar to a photo booth).
Once inside, participants viewed a playful series of moving images inspired by the history of the railway, the present day situation of Shildon in County Durham and a vision for the future. Progressing through the sequence of videos enabled fun audience participation which elicited views and feedback.
Participants were also invited to share opinions on a shared collaborative board outside the booth.
Outcomes:
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High levels of public engagement through an accessible and imaginative installation.
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Participants of different ages and backgrounds contributed views which informed a strategic place plan.
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A creative, low‑pressure environment that encouraged honest feedback and imaginative thinking.
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Strengthened connection between the wider event and the community’s own stories and aspirations, Increasing awareness of local railway heritage and its relevance to Shildon’s past, present and future.